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It looks like some new Macs are on the way. Apple is holding an online-only launch event on October 30th, where it’s expected to introduce its next big chip updates and some Macs to go along with them. Apple is calling the pre-Halloween announcement the “Scary Fast” event, and its YouTube channel playfully invites viewers to “Treat yourself.”
Almost every Apple event invitation includes a themed Apple logo that hints at what to expect. This time, the company’s event website has an animated Apple logo that morphs into the Finder icon, all but confirming some new Macs are in the cards. Meanwhile, “scary fast” seems to hint at the possibility Apple will announce brand-new M3 processors, which could debut in some updated Macs — including a long-awaited iMac desktop refresh. Will it be faster than Qualcomm’s apparent M2-beating X Elite processors? We may not have to wait long to find out.
The “Scary Fast” Apple event is scheduled to take place on Monday, October 30th, 2023, at 8PM ET / 5PM PT. The livestream is, uncharacteristically of Apple, happening in the evening instead of the morning like most of the company’s other product announcements.
Apple provides livestream access via its homepage and YouTube channel; the YouTube stream is embedded above. You can also catch Apple event livestreams on Apple TV boxes inside the TV app under the Apple Event category.
Let’s break down the speculation about what Apple has in store for us.
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Apple finished rolling out its M2 chips earlier this year, so now it’s time to move onto the M3 lineup. On Monday, we’re expecting to see the first set of those chips, which are likely to offer bigger performance gains than the M2 generation.
The new M3 chips are reportedly being built on TSMC’s 3nm process, the same process that was used in the A17 Pro chips in the new iPhone 15 Pro. The smaller process should make the M3 chips faster and more efficient than the 5nm process used on the M2 line. Apple has reportedly locked down TSMC’s entire production of 3nm chips for roughly the next year, giving the company’s hardware an edge over competitors’.
Apple’s M-series chips have been lauded for being powerful, cool, and efficient, but they are suddenly facing some real competition. Qualcomm this week said its new Snapdragon X Elite will be 50 percent faster than Apple’s M2. That means it’s a good moment for Apple to debut something even faster.
Whatever computers Apple announces, it’s the M3 that will be the star of the show.
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The iMac hasn’t been updated since the M1 model appeared with a brand-new design in April 2021. But rumors have popped up all year about updates to Apple’s all-in-one, including some discussion about a much larger form factor. We probably won’t see that larger 32-inch iMac until next year, but it sure sounds like we’re getting a new 24-incher.
The updated model is expected to feature a brand new chip, too: Apple’s M3 processor. Bloomberg’s Mark Gurman also said Apple had been testing M3 chips with eight-core CPUs and 10-core GPUs, which matches previous base model M chips. TSMC has said the 3nm process could lead to up to a 15 percent speed boost with a 30 percent power savings.
The updated iMac is also reported to get some shuffled internals and a tweaked manufacturing process. But on the outside, the design is expected to be very similar or the same as before.
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